SEAGROVE POTTERS UNVEIL NEW LOGO
For immediate release
July 25, 2008
SEAGROVE, NC -- After nearly three weeks of work, potters this week unveiled their new logo for Celebration of Seagrove Potters. The event recently created by Seagrove-area potters will be held Nov. 22, 9-4 and Nov. 23 10-4 in the former Luck's Bean Plant on NC 705. The Seagrove area, with a pottery history that stretches back to before the American Revolution, is home to nearly 100 potters.
The logo, described as embracing both the traditional and contemporary, began with a gestural image created by potter Jeffrey Dean with a homemade Sumi brush and some black Indian ink. "I was just doing some little things on an old piece of paper and said, 'What about this?'" Dean said.
Along with his wife Stephanie Martin and potter Michael Mahan, Dean worked until 2:30 a.m. one morning, trying different images and ideas to come up with some samples to bring to the event's publicity committee. "We probably should have gotten some rest, but we had to give more than one example," Dean said. After viewing 13 varied and creative ideas, the committee chose the logo using Dean's drawing.
Village Printing in Asheboro, which began operation in Seagrove in the 1960s, converted the image into a more refined and compatible computer file, changing the style and positioning of the font and sent their final version to potters July 22.
Susan Greene, co-chair of publicity for the group, wrote the following, "Created with the input of several artists, the free-flowing, yet controlled swirl symbolizes the turning of the potter's wheel, and the ribbon-like gesture reflects our feeling of authentic celebration as we put forth our new image to the public."
Jeffrey Dean in front of his kiln, with Banjo (left) and Molly
